For most of us, this is not reality. Rather Blur last 10 months: the new campaign and the show comes to the drop of a hat, shows the old cooperation with other locate morph into something completely different, or even disappear completely. Your changes in product mix, new products and features are ready to run, new management came on board and reported a sudden change your business strategy and development of new competitors coming on the scene. It makes no sense to do too much advance planning. But it's time to solidify plans for 2013, and there is no better time than now.
In the past few months, how things end and Christmas looms, without constant pressure to perform on the fly, you should take the time to think strategically and tactically. And it's true, but I do not know exactly what to do the event, but you know what you need to do is - is it fair, product, customer events, user group meetings, internal meetings or strategizing a combination of all! Now is the perfect time to set expectations and companies take advantage of new opportunities.
If you do not have your 2013 marketing plan has already been stated, the budget in detail and approved, you are in the middle of planning uncertainty. How to do it? First, plan and budget for programs or marketing campaigns, you know he likes to do or at least planning to attend. Now look at the gap and think about how creative you can still stay in front of current and potential customers through other classes, including high-touch events. Is there anything left in the budget for 2012 today? Plans to use it before it went from 1 January! What company-specific events, such as user group meetings, client advisory, sales kick-off, remote meetings and planning that should be looking at? Do you have technical support that you need to come together to do some brainstorming, and even meet face to face for the first time? Now it's time to look at the castle and conditions, take them to the leaders of the calendar in advance and make sure to avoid unpleasant time frame, such as the end of the quarter, festivals, events and holidays competitive.
Finally, look at what competitors or other industry trends and what they do visit. Maybe an up-and-coming shows that there is no proven - even if it is not a way to get to the hotel as a registered participant, but also make a small business event for him. This allows you to not only "get" the show, but also get some of the participants to rate their level of interest and professional interests.
Remember that face-to-face events can be one of the most cost-effective ways of raising awareness about the company and product. Recent studies show that over 80% of the conference and trade fair participants can influence purchase decisions. Remember that the buying and selling activities not only during the meetings. Important contacts with the leaders, relationships with potential partners, strategic alliances and relationship building takes place only at the time of these events, so the cost is often negligible in comparison with the results.
