To start you need to know your part, audience, target group and keywords. Is not it enough to know the keywords that are present. This is just a reflection of what you sent and have been indexed. It is more important to know what the audience looks for keywords. Even if you are ranked on them should be your long term goals.
The other thing you have on hand is a calendar and current marketing plan. From this and keywords in your hand, you are well prepared to start using Google Trends.
Start by going to google.com / trends and searching for the main keywords. Remember to look for them one by one. The program allows you to compare several search terms, but now one is in order. The problem that occurs two or more different sizes. Search and strawberries will be very high request all year.
Search Gardenia strawberry, for example, Google Trends and does not show much at all, because the volume of the correlation diagram would be difficult. The Y-axis is large enough that the two graphs showing the good.
The calendar shows the entire year at once wrote in red when the main search results and end for each keyword. Continue to search for different keywords, until you have covered all year round. More specifically, if none of your keywords, it seems that many searches in January, to be creative when searching for key words that fit the target audience, while you have other keywords peaks during the year.
If you run after two synonyms Google Trends and search immediately to determine which of these two key words gets more searches. For example, "food" or "super-food" to get more search?
If after performing this job, you can start the planning process. It is important to understand the mindset of their audience. You know what you are looking for is half done and should help you understand what needs to be shown on their website and opt-in idea eBook different seasons.
